ABOUT jacq

I’m Jacqueline Roche—a writer, designer, and marketing strategist based in coastal Florida. I help nonprofits, creatives, and conscious brands find clarity in their message and consistency in their presence. With over a decade of experience in communications, I bring both heart and structure to the work of showing up, online and in the world, with purpose.

Whether I’m designing a website, ghostwriting your thought leadership, or managing your digital strategy, my approach is always the same: intentional, collaborative, and rooted in what matters most.

with love : jacqueline

My mission

I’m here to help mission-driven organizations bring their work into deeper alignment, with their message, their audience, and their goals. My role isn’t just to design or write, it’s to listen, translate, and co-create strategies that feel both effective and authentic. Watching an organization find its voice and connect with more people? That’s the kind of transformation that lights me up.

publications:

Voyage Magazine: Create with Jacqueline

Canvas Rebel: Cultivating Change

Things that make me happy

Psychology + Human Behavior

Theoretical approaches to life are exciting. They are grounded in construction of theory and data, and require inductive reasoning. Our world is reactive, and if we observe patterns, we can change the make up of our reality.

The 1960s

An era of evolution, ignition, and passion. We experienced collective communities rising against conformity, experimenting with challenging one another, and safeguarding the sacredness of individuality.

Photography

Capturing abstract emotions in a static setting is one of my favorite pastimes. "When people look at my pictures I want them to feel the way they do when they want to read a line of a poem twice." - Robert Frank

My Approach

Not just creative. Intentional.

Strategy That Feels Aligned

Creativity That Resonates

Support That Feels Like Partnership

Clarity-first marketing for mission-driven brands.

Before we build anything, we get clear. What’s the deeper purpose of your work? Who are you trying to reach? And how should they feel when they find you? I start with brand discovery and messaging strategy to make sure your communications reflect not just what you do, but why it matters. Together, we develop marketing strategies that are values-aligned, audience-centered, and built to support your long-term vision.

Services this shows up in:

Brand messaging development
Marketing strategy and audits
Social media planning
Email marketing and engagement funnels

Visual and written storytelling that moves people to act.

Once your strategy is clear, we bring it to life with cohesive creative. I specialize in designing websites, writing meaningful content, and crafting visual systems that are professional, warm, and rooted in your mission. Whether it’s a website refresh, branded content for social media, or a thought leadership blog post, my creative work is designed to build trust, spark engagement, and reflect the heart of your organization.

Services this shows up in:

Website design and maintenance
Ghostwriting for blogs, thought leadership, and press
Branded social media content
Creative asset development

Flexible, collaborative consulting for conscious brands.

I don’t believe in one-size-fits-all. My clients often come to me needing a partner, not just a vendor. Someone to think through a campaign with, audit a system, co-create content, or simply help them stay consistent. Whether we’re working together on a project or through monthly retainers, I offer grounded, collaborative support to help you grow in a way that feels sustainable, and true to your values.

Services this shows up in: