About Jacqueline
I’m Jacqueline Roche, a communications strategist and writer based in coastal Florida.
​
My work centers on helping mission-driven organizations communicate with clarity, integrity, and intention. Over more than a decade in nonprofit communications, I’ve worked at the intersection of strategy, storytelling, and structure, supporting teams as they navigate growth, complexity, and increased responsibility.
​
I approach communication as infrastructure, not output. Whether shaping language, guiding messaging frameworks, or building systems that support consistency over time, my focus is on creating work that feels grounded, aligned, and sustainable, both for the organization and the people it exists to serve.
​
I’m guided by care, discernment, and a belief that thoughtful communication can create space for trust, understanding, and long-term impact.
- jacqueline
My mission
I’m here to help mission-driven organizations bring their communications into deeper alignment, with their purpose, their audiences, and the responsibility their work carries.
​
This work centers on listening closely, translating complexity into clarity, and shaping communication systems that are both effective and authentic. Rather than focusing on individual outputs, my role is to help organizations express their work in ways that are grounded, accessible, and sustainable over time.
​
This is the work I care most about, supporting organizations as they find language that feels true to who they are and meaningful to the people they exist to serve.
​
Archived Publications:
Things that make me happy
Psychology + Human Behavior
I’m deeply interested in how people think, respond, and change. Theory, data, and pattern recognition offer a way to understand our reactive world more clearly, and to shift outcomes through awareness and intention.
The 1960s
An era shaped by evolution, ignition, and collective courage. It represents a moment when communities challenged conformity, protected individuality, and explored what it meant to live with conviction and conscience.
Photography
Capturing emotion within a still frame is one of my favorite ways to slow down and observe. I’m drawn to images that hold feeling quietly. As Robert Frank once said, “When people look at my pictures, I want them to feel the way they do when they want to read a line of a poem twice.”
My Approach
Not just creative. Intentional and systems- driven.
Clarity comes first. Before anything is built or expressed, the work begins with understanding purpose, audience, and intent. What is the deeper responsibility of the message? Who needs to understand it? And what should feel true when they encounter it?
​
My approach starts with careful listening and thoughtful framing, shaping communication systems that reflect not just what an organization does, but why it matters. Strategy here is values-aligned, audience-aware, and designed to support long-term sustainability rather than short-term visibility.
​
Once that clarity exists, creative expression follows naturally. Language, design, and visual systems are shaped to feel cohesive, grounded, and reflective of the mission at hand. The goal is not to persuade at any cost, but to build trust, understanding, and resonance over time.
​
This work is supported by structures that reduce friction and repetition. Rather than relying on constant effort or reactive output, the focus is on building systems that help organizations show up consistently, thoughtfully, and with integrity.
What Guides My Work
Integrity – Care in timelines, language, and outcomes. Communication should be accurate, responsible, and worthy of trust.
Clarity – A commitment to uncovering and expressing the essential truth of an organization’s work, without distortion or excess.
Purpose – Respect for missions that carry real weight, and for the responsibility that comes with communicating them well.
Accessibility – A belief that communication systems should empower understanding, not add complexity or friction.
Stewardship – Honoring vision and intent by shaping systems and language that support longevity, alignment, and thoughtful expression.
Subscribe for sweet updates and new tools.
No spam. Just wholesomeness.