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Strategic and creative communications for mission-driven organizations.

Your work carries meaning, but translating that meaning into clear, consistent communication can feel heavy, especially alongside everything else you’re responsible for.

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My approach focuses on building communication systems that bring clarity, rhythm, and depth to your digital presence. Rather than one-off services, I design tools, frameworks, and AI-assisted, human-reviewed support that help mission-driven teams communicate in ways that feel aligned, not performative.

 

This work is intentional, grounded, and shaped by listening, designed to support sustainability without sacrificing impact.

Credibility & Experience

I bring over a decade of experience leading communications for mission-driven organizations at local, regional, and national levels. My work has supported nonprofits navigating growth, transition, and increased visibility while staying grounded in their values and capacity.

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Across roles and projects, outcomes have included:

  • Increasing email open rates to 52.9%, exceeding nonprofit benchmarks by more than 20%

  • Doubling social media reach and engagement within six months

  • Increasing inbound donor, advisor, and nonprofit inquiries by 92%

  • Expanding community outreach programs by 78% and partnership reach by 90%

  • Increasing donor engagement by 60% and volunteer engagement by 50%

  • Supporting website traffic growth of up to 400% over time

 

These numbers matter. But more importantly, they reflect trust built gradually, clarity gained through intention, and communication systems working together over time.

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How I Work

I believe strong communication begins beneath the surface.

Before strategy, there is clarity. Before content, there is listening. Before growth, there is alignment.

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My approach blends emotional intelligence, systems thinking, and long-term brand vision. I don’t chase trends or urgency. I focus on building communication structures that are steady, human, and designed to endure.

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What This Approach Supports

The tools and systems I design are shaped by years of hands-on experience across the core areas where nonprofit communication tends to feel most demanding.

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This approach is informed by work spanning:

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Ongoing communications and visibility
Supporting consistent, thoughtful presence without constant content creation or burnout, particularly across social platforms and community-facing channels.

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Email communication and stewardship
Building rhythm, trust, and continuity through newsletters and email campaigns that feel human, intentional, and worth opening.

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Website copy and brand messaging
Clarifying voice, positioning, and language so digital spaces communicate trust, depth, and alignment from the first interaction.

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Strategic clarity and direction
Helping organizations navigate growth, transition, and refinement through structured thinking, grounded perspective, and systems-level support.

Rather than offering these as one-off services, this experience informs the tools, frameworks, and AI-assisted support available throughout my work.

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What This Approach Is (and Isn’t)

This work is intentionally structured.

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Rather than offering one-off consulting, ad hoc content creation, or open-ended retainers, my support is delivered through thoughtfully designed tools, frameworks, and AI-assisted, human-reviewed resources. This allows nonprofit teams to access clarity and consistency without relying on constant availability or custom work.

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This approach prioritizes sustainability, accuracy, and alignment over speed or volume. It is designed for organizations that value communication as an ongoing system, not a series of urgent tasks.

 

Occasionally, I take on limited strategic partnerships or advisory work when there is strong alignment. These engagements are rare, intentional, and structured, and are not the primary way this work is offered.

Where to Start

If you’re looking for clarity, structure, or a more sustainable way to communicate your work, the best place to begin is with the tools and resources designed to support this approach.

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You’ll find free guides, practical frameworks, and AI-assisted, human-reviewed communication tools built for real-world nonprofit teams, each created to reduce overwhelm and support consistency over time.

 

Explore the tools available, or begin with the free 90-Day Nonprofit Marketing Reset to ground your next season of communication.

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Systems-based nonprofit communications focused on clarity, integrity, and long-term impact.​

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Clearwater, Florida
Working with nonprofit organizations nationally.

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© 2026 All rights reserved by Jacqueline Roche.

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