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Most nonprofits don’t need more ideas.

They need systems that respect limited time, small teams, and real mission pressure.This space is where I share tools I’ve built for nonprofits who want to move from reactive to intentional — without burning out or outsourcing everything.

 

Everything here is designed to be:

 

  • Simple to use

  • Easy to maintain

  • Grounded in strategy, not trends

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The 90-Day Nonprofit Marketing Reset

A practical, step-by-step system for small teams who want focus, consistency, and momentum.

If your marketing feels scattered — inconsistent messaging, last-minute content, unclear priorities — this reset is designed to help you slow down, simplify, and rebuild with intention.

This isn’t a guide to read and forget.


It’s a working kit you can actually use.

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What’s Inside the Kit

This reset walks you through a clear 90-day structure, supported by fillable tools and templates you can reuse again and again.

Inside, you’ll find:

  • Audience and message clarity worksheets

  • A mini brand kit builder to stabilize your visuals and voice

  • A 90-day marketing map with weekly rhythm planning

  • Content templates for stories, impact, resources, and asks

  • Email segmentation and starter templates

  • A one-page metrics tracker that keeps measurement simple

 

Everything is designed for nonprofits with limited capacity — no jargon, no overwhelm, no unnecessary complexity.

Who This Is For

This resource is especially helpful if you are:

  • A small or mid-size nonprofit

  • An Executive Director or Communications lead wearing multiple hats

  • A team without a dedicated marketing department

  • Tired of starting from scratch every month

 

You don’t need more content.

 

You need a system that holds your work.

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How to Use It

You can move through the reset over 90 days — or focus on the pieces you need most right now.

Some teams use it:

  • As a quarterly reset

  • As onboarding for new staff or volunteers

  • As a shared framework to reduce internal confusion

 

There’s no “perfect” way to use it.

 

The goal is clarity, not completion.

Download the Resource

The 90-Day Nonprofit Marketing Reset

Free, practical, and designed to be used immediately.

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A Note From Me

I built this resource after years of working alongside nonprofits who were doing meaningful work — and quietly drowning in marketing expectations.

This kit reflects what I’ve seen work in real life:
simpler systems, clearer decisions, and steady progress over time.

More resources will be added here as they’re ready — thoughtfully, not constantly.

If you’d like support implementing this system — or adapting it to your organization — you’re welcome to reach out.

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Communications strategy and messaging for nonprofit organizations serving community and mission.

Clearwater, Florida
Working with nonprofit organizations nationally.

© 2026 All rights reserved by Jacqueline Roche.

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