A nonprofit communications audit is only useful if it looks at the right things. Here is a breakdown of the eight dimensions that determine whether your organization's communications are actually working.

AI cannot use mirror neurons. It cannot feel the weight of a story and translate that weight into language that carries it accurately. And nonprofit communications, at its most essential, is a feeling discipline.

There is a version of nonprofit marketing most people recognize. The fundraising appeal. The impact report. The social media post. That version exists. But it is not the whole picture. Not even close.