The Eight Things Every Nonprofit Communications Audit Should Cover. A nonprofit communications audit is not a performance review. It is a diagnostic tool. The goal is not to grade the team or justify a budget — it is to understand where communications are functioning well and where they are quietly failing. The value of an audit depends entirely on what it examines. An audit that only looks at social media metrics or email open rates will surface some information, but it will miss most of the picture. Real communications infrastructure runs deeper than any single channel. Below are the eight dimensions that a comprehensive nonprofit communications audit should cover — and what each one is actually measuring.
